Helping McCain leverage their partnership with All Star Family Fortunes
We developed an engaging promotional microsite through which consumers were easily able to enter 12 weekly £5000 prize draws as well as have the chance to win a taste of Fame and Fortune by uploading a photo of themselves sharing a memorable moment with their friends.
- Total of 70,892 entries to the 12 weekly draws
- 86% of all visits resulted in an entry to the most recent draw
- Engaging build of the microsite, including data capture mechanisms
- Automated & randomised selection of winners and runners-up
- Automated notification of winners and runners-up via email and SMS
- Facilitation of MONP coupons for all runners-up
- Detailed tracking of entries, success rates, and social referrals available through a branded data dashboard
