Sky Media & The Simpsons
Brief - Fantastic Thinking were appointed by Sky Media to help them highlight a new partner opportunity for The Simpsons on Sky1.
Solution - We devised an eDM strategy to approach the media buying agencies with an enticing message that would encourage click through to an engaging single page site. The microsite itself delivers the partnership message through video and urges the audience to call for more information.
- Results - 3 day turnaround
- 48% open rate
- 39% CTR
